Sarah Crilley, Author at Social With Sarah

What Happens When You and Your Fiancè Wear Matching Pants?

You take it to Instagram. And you have a Who Wore It Better competition.

It was a Saturday. I made it a point to start my Instagram story off strong with an #ootd

And then he walked in. Wearing the same pants.

We made coffee and laughed. We walked the bulldog. I mimicked what people might think of us as we entered public territory on Insta story.

Nick: “We should play a game of Who Wore It Better”

Sarah: “Accepted.”

We take any and all opportunity to be in competition with each other. And so the competition began.

We posted our competing pictures and off we went.

We polled our Instagram friends @socialwithsarah_

Immediately voted poured in for Nick.

I decided to take this competition to the street, welcoming any and all votes from bystanders.

I asked our first encounter, the Sandwich kid from Bread Zeppelin. And unanimously everyone in Bread Zeppelin agreed. Sarah.

We were head to head, Instagram voting continued for Nick.

More. Votes.

I was on a roll. And clearly, onto something with public voting.

We continued on our way through stores.

Wearing our matching pants and in some way, turning heads.

We landed to the Motherland. Costco. Where the matching pants were born.

We immediately recognized others wearing the SAME pants. Glorious.

More votes.

We asked more bystanders. Even the food sample ladies.

The competition continued.

We posed in the pants. More votes.

And finally.

The votes were in. Watch video in the beginning of this blog post to see the winner announced.

Why to Use Social Media in 2018? Because it is where the bulk of where today’s attention is.

I recently heard an amazing podcast by GaryVee. Social Media is a Game Changer. My ears perked up immediately.
I use it- Mainly Facebook and Instagram. This podcast was beyond interesting to me and inspired this blog post.

How to Use Social Media for the Most Return in Marketing

Inspired by Gary Vee Podcast
Figure out what you are going to sell and make sure you believe in it.
Give it away for Free. Give more than you take.
Buy Facebook Ads because it’s cheaper than other advertising avenues. But don’t use it for sales immediately. Use it to build brand loyalty.
Facebook is a branding platform, put out valuable content.
Put out content at the lowest possible cost.

Use the following steps:

Build Brand.
Create Awareness- Use a video or something to capture attention and give value.
Opportunity will be created long term and then you can move into the sale.
Influencer marketing works. Gather influencers and create a movement. “everyone is talking about you”
Figure out if you are best at writing, talking, or charismatic enough for video. And triple down on your strengths.

Note:

There’s a fundamental difference between Branding, Marketing, and Sales.

The branding part is creating audience loyalty. Recognition on the content your following receives for FREE builds the loyalty.

Once you have the foundation, continue to give. And keep giving. Think long term. Go all brand. Finally, go in for the “ask” after a year or so. Patience. It takes an incredible amount of patience.

Do this and you will WIN with Social and Content

Pay attention
Deploy patience
Deploy long term thinking
Start selling something you believe in
Sell something at a price that is valuable to the market in a competitive set
Bring more value
Be on top of where people are.
Be current
Be everything and good things will happen
Don’t waiver. If you do you will fail.

50% of the reason smart phone users spend their time on a social network. HALF of time spent on phones is on social.