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Why to Use Social Media in 2018? Because it is where the bulk of where today’s attention is.

I recently heard an amazing podcast by GaryVee. Social Media is a Game Changer. My ears perked up immediately.
I use it- Mainly Facebook and Instagram. This podcast was beyond interesting to me and inspired this blog post.

How to Use Social Media for the Most Return in Marketing

Inspired by Gary Vee Podcast
Figure out what you are going to sell and make sure you believe in it.
Give it away for Free. Give more than you take.
Buy Facebook Ads because it’s cheaper than other advertising avenues. But don’t use it for sales immediately. Use it to build brand loyalty.
Facebook is a branding platform, put out valuable content.
Put out content at the lowest possible cost.

Use the following steps:

Build Brand.
Create Awareness- Use a video or something to capture attention and give value.
Opportunity will be created long term and then you can move into the sale.
Influencer marketing works. Gather influencers and create a movement. “everyone is talking about you”
Figure out if you are best at writing, talking, or charismatic enough for video. And triple down on your strengths.

Note:

There’s a fundamental difference between Branding, Marketing, and Sales.

The branding part is creating audience loyalty. Recognition on the content your following receives for FREE builds the loyalty.

Once you have the foundation, continue to give. And keep giving. Think long term. Go all brand. Finally, go in for the “ask” after a year or so. Patience. It takes an incredible amount of patience.

Do this and you will WIN with Social and Content

Pay attention
Deploy patience
Deploy long term thinking
Start selling something you believe in
Sell something at a price that is valuable to the market in a competitive set
Bring more value
Be on top of where people are.
Be current
Be everything and good things will happen
Don’t waiver. If you do you will fail.

50% of the reason smart phone users spend their time on a social network. HALF of time spent on phones is on social.

Rotary’s motto is “Service Above Self” and is a call to action within each club. Rotary clubs are known to be places to share ideas, get advice, and learn to become a better leader. Rotarians have always been thought leaders spread throughout the world sharing the ideals of Rotary.

Gone are the days when people got information from news stands, the nightly news, and posters around town. Today everything is online, and for your Rotary club to stay visible, it needs to be online as well. The digital market is constantly changing, with new platforms being developed, new algorithms to shake up what you thought you knew, and a fast-paced information cycle, it can seem overwhelming and feel confusing.

It doesn’t have to be difficult, though, to share your club’s activities online and boost the number of eyes looking at your club. The goals are simple: Get new members. Let the members find out information quickly and easily. Promote events. I can take you through the steps of promoting your Rotary club online, and give tips and tricks for getting engagement and a far reach on each post!